international marketing is an opportunity for wider exposure, product awareness, and increased sales. Opportunities abroad are countless and tap into a wider audience than a business has access to if it conducted business domestically and nowhere else.

Cultural differences, global competition, and the decision to expand internationally are vital challenges marketers face when making international marketing decisions

Companies can undertake two distinct international global marketing strategies: standardization and adaptation

Customer research is crucial to determine the positioning and messaging that will set your product apart in a busy market. The most relevant research will clearly define the wants and needs of your customers, explain how your product solves those challenges, and articulate how your product is different from competitors’ products.

Product marketing is important because it creates the foundation to position and promote products. A successful product marketing strategy continues even after a product’s launch to ensure that people stay aware of the product and how to use it.